your personal hairdresser


Versatile and easy to use. Dress Code hairdryer lets you treat your hair like a professional without having to be one. It smoothes even the curliest hair, leaving it bright and shiny.


  • Ergonomic design
  • Ultra lightweight material
  • Low electromagnetic emissions
  • Ceramic and infrared heat system
  • Long-lasting professional motor
  • Diffuser included (Not available in Canada and US market)
  • Power 1600 W (240 V)

Designed down to the last detail

Contemporary design with easy and intuitive controls. Ergonomic shape and ultra lightweight materials to reduce weight and avoid tiring even the most delicate hand.

Style, fashion and color

Dress Code is your style’s friend, with colors always in fashion and surprising highlights that play in contrast.

Low consumption and truly energy efficient

Dress Code concentrates air and heat optimally, while consuming a low amount of energy. This technology increases performance and saves energy because it achieves results in less time and consumes less. Dress Code also guarantees low electromagnetic emissions.


professional travel dryer

Mini is your inseparable travel hairdryer: all the power and performance you are looking for by Elchim in a small, foldable hairdryer that you will never give up.

  • Small but very powerful
  • Foldable
  • Two speeds
  • Dual voltage to travel all over the world
  • Equipped with a professional concentrator
  • Free mini diffuser inside
  • Power: 1200 W (120-140 V)



They are the quickest and most intuitive tools to create soft waves and elegant curls thanks to ceramic and titanium oxide coating that preserves hair integrity and improves heat transfer.

  • With a simple, easy swipe it creates soft locks.
  • In only 17 seconds it reaches its working temperature and maintains a constant temperature through all the styling.
  • The ceramic and titanium oxide coating emits negative ions and infrared heat, maintaining the hair perfect shape and health. It is also ideal on treated hair.
  • Easy to use LCD temperature control system.
  • Desinged for keratin treatments; guarantees the natural absorption of all hair reconstruction products.
  • Automatic shut-off: turns off after 60 minutes of non-use.
  • Power cord with 360° swivel cord.