just like in the fables I was reading as a child, time has arrived
for the wise lion to pass on the lead to his young son. It is time for
me to make proper use of everything I have learnt . For over 60 years,
my family’s mission has been the continuous and constant search
for perfection and so it will be for the next 60 years as it is written
in our DNA.
We have fused the best experts‘ work into our products: technicians,
designers, developers and hairstylists. We are leaders in many markets
around the world. This new adventure of mine has started up with a great
sense of gratefulness towards the people that, out of nothing and in
the most difficult times, had a dream and realised it. I look at my
family with deep respect for the values they passed me on; they gave
me the very best of themselves. I learnt that only direct involvement
could change things making them bigger. This is the reason why I put
my self every day on the frontline . I travel the world meeting our
commercial partners to know them personally and shake their own hands
.When at work, I am last to go home and every night I feel enriched
with brand new concepts and ideas, because I work side by side with
the best experts in this field. In the Company, you can feel a breeze
of creative freedom, since I believe giving the proper space to my team
and its many talents is a duty. Having inherited a fantastic Company,
that gives work to many people, I want to honor such commitment in making
it number 1 in the whole wide world. The bests have already chosen Elchim.
I want to give them seriousness, trust fulness, identification and consideration.
I shall make my debut with sending a message: whatever role we play
in life we ought to express our own best .
Doing so, the only danger incurred is to become extraordinary people.