just like in the fables I was reading as a child, time has arrived for the wise lion to pass on the lead to his young son. It is time for me to make proper use of everything I have learnt . For over 60 years, my family’s mission has been the continuous and constant search for perfection and so it will be for the next 60 years as it is written in our DNA.
We have fused the best experts‘ work into our products: technicians, designers, developers and hairstylists. We are leaders in many markets around the world. This new adventure of mine has started up with a great sense of gratefulness towards the people that, out of nothing and in the most difficult times, had a dream and realised it. I look at my family with deep respect for the values they passed me on; they gave me the very best of themselves. I learnt that only direct involvement could change things making them bigger. This is the reason why I put my self every day on the frontline . I travel the world meeting our commercial partners to know them personally and shake their own hands .When at work, I am last to go home and every night I feel enriched with brand new concepts and ideas, because I work side by side with the best experts in this field. In the Company, you can feel a breeze of creative freedom, since I believe giving the proper space to my team and its many talents is a duty. Having inherited a fantastic Company, that gives work to many people, I want to honor such commitment in making it number 1 in the whole wide world. The bests have already chosen Elchim. I want to give them seriousness, trust fulness, identification and consideration.
I shall make my debut with sending a message: whatever role we play in life we ought to express our own best .
Doing so, the only danger incurred is to become extraordinary people.